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Business overview

Premier is a leading consumer packaged goods (“CPG”) company offering a wide range of products across Southern Africa. The Company provides a multi-brand, multi-product offering across a wide range of categories across numerous channels, strategically positioning itself within the food and beverage and home and personal care sectors and maintaining the flexibility to capitalise on growth areas in the CPG industry. Premier produces and markets iconic South African brands such as Snowflake, Blue Ribbon, BB Bakeries, Star, Mister Bread, Iwisa, Nyala, Super Sun, Invicta, Impala, Manhattan, Super C, Mister Sweet, Champion toffee, Rascals, Candy Tops, Frutus, Lil-lets, Vulco and Dove cotton wool; as well as leading brands in Mozambique which include CIM, Florbela, Favorito, Polana, Top Score, Celeste, Dourado, Sunblest and Blue Ribbon (imported from eSwatini); and in eSwatini brands which include SUB, Mister Bread, Blue Ribbon, Iwisa, Bakers Pride and Ligugu and Mandla Mageu.
Premier employs over 8,200 permanent and contracted employees across owned sites and operates 13 bakeries, 7 wheat mills and 3 maize mills. The company has an installed milling capacity per annum of approximately 980,000 tonnes of wheat, 680,000 tonnes of maize, and an installed baking capacity of 747 million loaves of bread and delivers approximately 1.7 million loaves of bread a day to over 45,000 customers, 363 days a year. Premier operates 30 owned manufacturing sites and 26 distribution depots, spanning South Africa, eSwatini, Lesotho and Mozambique.
Premier Brands